“Started reading. 2 sentences in. Thinking ‘is this a Tim Kock article?’
scrolls up: ‘Tim Kock’. ‘OK, this is going to be good.”
I create content for SaaS businesses. Especially for E-commerce tools.
But I don’t stop when the content is finished.
It’s called content-marketing for a reason.
I also create content-marketing strategies and execute them.
If you’re looking for:
you’re in the right place.
Yep, I’m good at the things above. But I’m semi-good at marketing myself. So I let others do the talk now…
– Andrew Roach, Creator Marketing Manager at TikTok
– Noah Kagan, founder of Sumo, #30 at Facebook, #4 at Mint
– Katie Hudson, Senor Product Operations Manager at Shopify
– Jordan Simas, Product Manager at TunnelBear
– Mark Hayes, former Director of Communications at Shopify
However, I believe making my client’s audience happy is even more important.
– Colin Devonshire, Novel Author
– Ana Cava, Ecommerce Entrepreneur
– Sajwal Pageni, Content Marketer
– Robert Middleton, obviously none of my teachers in school (never had an A)
– Sheri Guenther, Cleary University
– Marchiano, Ecommerce Entrepreneur
– Simotaki, Reddit User
– M_stansfield, Reddit User
– achalaforex, Reddit User
And the list goes on and on. I could even pull MORE THAN 2,900 comments from just one blog post I did for Oberlo (a Shopify company).
Talking about things I did in the past…
Here’s some of the content I created:
I often work as a ghostwriter so I can’t share everything.
I’m also one of worldwide only 30 official Shopify Education Partners.
^ My official Education Partner course is one of the best-rated German Shopify courses on Udemy.
I use to be a Shopify store owner myself.
It started as a side-hustle in 2016 (I had a usual 9-5 back then).
I sold matcha tea.
I didn’t have any marketing budget for ads and – to be honest – was afraid of the complex Facebook ad machine.
So I started to learn content marketing to drive traffic to my store.
My first YouTube video (uploaded in 2016) is still #3 on YouTube for major keywords (with buying intent).
Years later, I had several online stores running at the same time. The #1 traffic method was always content marketing.
It took me a little bit to realize that I wasn’t THAT passionate about running my own e-commerce stores anymore.
It was the process of creating content that kept me up at 4 am.
I sold some stores and threw others in the trash.
It was very, very clear for me what I wanted to do next: use my own experience and create content for other store owners.
To find some potential clients, I joined Shopify’s official Facebook group.
I did a post… and another, and another… and boy, semi-handsome Tim became a rockstar!
To my surprise, people actually loved what I was doing.
Funny enough, my first client wasn’t one of the people who liked my content.
It was Shopify. They liked my work even more.
The result was a little ebook that Shopify used in their email funnel to prove that Shopify is the real deal and it’s possible to build a profitable business without spending money on ads.
It was at the time when Oberlo was acquired by Shopify, when I was invited to Oberlo’s office in Berlin to meet with the Co-founder of Oberlo Tomas and the (at that time) Director of Communications Mark.
The result of this meeting was an in-depth case study about starting a Shopify store with the help of Oberlo.
It also set the foundation of my whole content career and I will be forever grateful for this opportunity given by Tomas and Mark.
In my humble opinion, the world lacks great content.
And I give my absolute best trying to contribute content that’s not just written for search engines (this won’t work though).
But let’s be honest.
Content needs tech.
I don’t write novels, poems, or motivational blog posts.
I only cover topics that teach people how to properly use cool software (that’s your app!) so they can achieve their goals.
Don’t get me wrong: I don’t create boring documentation or tutorials.
I tell a story that people can relate to.
I was a Shopify store owner myself. I felt the same fears and had the same dreams as your desired audience.
People say “try to put yourself in the shoes of your target audience”.
Well, I don’t need to try that. It comes naturally to me.
If you have a cool app and want to talk about content marketing, you can reach out to me here or simply book a call here.
If you want to see how I work, read this article. I explain how I come up with content ideas, how I write content, and – most and foremost – how I promote my content without spending any penny. This article might make jobless soon.
Have a blast,